U&I Entertainment employs best practice at launch by using key learnings from past product launches.

We provide:

  • Accurate, conservative milestones and dates
  • Retail needs time to brainstorm, strategize and implement effectively - we help facilitate cross departmental education & coordination
  • Pricing and margin advice, which influences success & retail's willingness to invest
  • Clear and early product/platform messaging/buzz
  • Retail's levers, limits and mandates (which often change throughout the year)
  • Negotiating appropriate terms by retailer
  • Effective merchandising solutions are key to customer awareness and
  • Lifecycle management and promotion forethought / rhythm
  • Creating and sustaining momentum with consumers and retail, both critical
    and challenging