About – U&I

About Us

Through determination and agile mindset, our commitment to cultivating open and honest partnerships, and problem solving with empathy— We offer a holistic approach to sales, supply chain and marketing for retailers and gaming companies.

OUR Story

Where we came from

On April 1, 2009, Unsigned and Independent Entertainment entered the scene. At that time, U&I was a very small PC distributor providing boxed goods to the biggest retailers in the U.S. Today, we have the privilege of shipping more video game software titles to those retailers than any other publisher or distributor in the world.

In the beginning, we knew content creators and marketers were striving (and struggling) to bring their projects to life with retailers who were limited on time and resources. These retailers were trying to do it all at once, and all by themselves—they needed someone to strategically lighten the load and allow them to fully engage. That’s where we come in.

U&I’s business model and the plan was therefore built around two simple ideas:

-Help content creators and marketers (both small and large) put their best foot forward at the largest retailers in the U.S. through the entire lifecycle of each and every one of their new releases.

-Help retailers focus on their most important objectives through the consolidation of communication and financial transactions across the video game industry.

We were able to identify these areas of opportunity and act on them thanks to our team’s 25 plus years of work and relationship-building in the video game industry. During that time, we represented and/or distributed product for nearly every publisher in the industry and dozens of developers. We felt strongly that we could help by playing a neutral and supportive role that sat between the content creators and retail that helped all involved maximize their plans and ROI.

Today, 75 professionals with expertise in every aspect of the video game life cycle—from sales and marketing to operations and finance— help to bring hundreds of titles a year to life at retail. Our company was and is built around our partners and our philosophy is to intimately understand their needs and goals and to align our service and support accordingly. As our partner’s needs change, we adjust; and when it’s time for them to pivot, we stay in stride and keep pace.

In its purest sense, our job and our goal is to bring creativity to life in the market. We are humbled and honored to play a small but important role in helping to make that happen.

OUR VALUES

How we operate

EMPATHY

Problem solving with empathy: We listen and really take the time to under stand our partners needs and problems. We know the industry, we’ve been there - We’re able to see things from our partners perspective and truly deliver solutions that not only add value but go above and beyond expectations of the big box publishing model.

HONESTY

Commitment to cultivating open and honest partnerships: We take pride in the long term relationships we’ve built over the decades - we know that our success rides on that of our partners - so it’s important to us that we can be a single point for contact for their needs - so putting our dedicated efforts into building and growing these precious relationships around trust is the key to everyones success.

AGILITY

Determination and limitless agile mindset: it’s at the center of all that we do and we are relentless when it comes to our drive for working hard and pivoting with the needs of our partners. We have a whatever it takes mentality, and the perseverance to carry it out. There’s no limit to what we can accomplish together.

Team